The Israeli water market is globally known as a well-developed market. With 60 years of experience, Israel is considered a world expert in the fields of desalination, water treatment and reclamation, water safety, and agricultural water consumption via drip irrigation – an Israeli innovation.
The government of Israel, recognizing the international need for innovative water solutions and Israel's proven expertise, launched in 2006 the National Program for Promoting Water Technologies - the NEWTech water sector. The National Program promotes the industry in the global market; investing in human capital, R&D funding, local market implementation, connecting companies with potential partners overseas, supporting coverage in the global media, participating in water related events and creating marketing tools for the benefit of the entire sector.
The Israeli Ministry of Industry, Trade and Labor leads the National Water Program in cooperation with the Foreign Trade Administration, Investment Promotion Center, the Israeli Export & Cooperation Institute, The Standards Institute of Israel, Ministry of Finance, Ministry of Foreign Affairs, Environmental Protection Ministry, Ministry of Education, Israel Water Authority and the Council for Higher Education.